Event: How to Use Content Marketing To Promote Your Personal Brand with Richard Etienne

Event: How to Network Online Effectively and Promote Your Personal Brand

Wednesday 1 March, 2017

6:30pm – 8:30pm

Club Workspace Kennington, London

Kaitlin Zhang Personal Branding Workshop Content Marketing Event

Photographer Léa Dion

In this workshop, I talked about how to use content marketing to promote your personal brand online so you can establish yourself as a thought-leader in your field and attract the best opportunities. We’ went over blogging, micro-blogging, video blogging and content curation.

Check out the abridged slideshow below:

How to Use Content Marketing To Promote Your Personal Brand - Kaitlin Zhang Workshop

Guest Speaker: Richard Etienne

Creative Director at branding agency OPELLO™

Guest Speaker Richard Etienne

Guest Speaker Richard Etienne, Photographer Léa Dion

I was joined by guest speaker Richard Etienne who talked about how to promote your blog with guests, influencers and celebrities.  Since 2007, Richard has worked as a digital marketing consultant to the who’s-who in branding including professional football clubs, global banks and instantly recognisable drinks brands. As a public speaker, he has taught the fundamentals of promoting a strong brand to start-ups and universities in four different countries and also became a proud father to an adorable, cheeky chap.Richard is regularly called to speak at events because he teaches with passion, authenticity and from a place of expertise. His aim is to ensure you always come away from his events, blogs or courses learning something of value.


Thank you for your amazing feedback!

The most valuable thing I learned today was tips to develop our brand and steps to take our brand to the next level. I really found this talk to be very valuable.
— Sasha

The vibe was very relaxed and friendly. I enjoyed the opportunity to ask questions. — Emelia

The most valuable thing I learned was to make your customer the hero. I enjoyed meeting new ambitious and driven people. — Charlotte

A lot of tips and good ideas of how I can structure my blog. — Kat


Speaker Kaitlyn Zhang

Photographer Léa Dion

Interested in Guest Blogging?

You can read my guest blog post at Richard's website where I shared about my Day In the Life of a Branding Consultant.

And if you wish to submit a guest blog for my site, check out the guest blog guidelines here.

See you at my next event!



Recommend Reading:

Why Personal Branding Should Be Your New Year’s Resolution

7 Easy Ways to Improve Your Personal Brand On Linkedin


Kaitlin Zhang

Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency specialising in tech, financial services and government. Kaitlin is Chinese Canadian living in London with international work experience in Vancouver, Shanghai and San Francisco. Kaitlin also works as an award-winning speaker.

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