How to use videos to build your brand

On this episode of the Personal Branding Success in 10 Minutes podcast, Kaitlin Zhang and Dannielle Bardowell have a discussion on how you can harness the power of videos to build your personal brand. 


Main Takeaways

  1. A short profile video is typically 1-2 minutes long. Think of it as an introduction to your personal brand.

  2. You want your profile video to tell a memorable story whilst outlining how you can add value to others.

  3. You don't have to limit yourself to direct-to-camera videos. Video content comes in various forms.


Actionable next step

Check out the 60-second documentary that was mentioned in this episode and get inspired!


Timestamps 

0:15: What is a profile video for personal branding?

0:55: What are some useful ways to tell your story in a personal branding video?

4:03: What are some tips on crafting an impactful personal branding video?

6:20: What are some other types of videos we can use to build our personal brand?

7:47: Information about awesome 60-second documentaries to help you get started


Resources

How to Create a Profile Video for Your Personal Brand

 

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Kaitlin Zhang

Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency specialising in tech, financial services and government. Kaitlin is Chinese Canadian living in London with international work experience in Vancouver, Shanghai and San Francisco. Kaitlin also works as an award-winning speaker.

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How to use photos to build your brand