Video is a driving force in digital marketing today, and we’re quickly approaching a point where it’s just as essential as having a website and social media presence. It can play a significant role in your SEO efforts in two distinct ways.

Taking advantage of the long tail, personal brands can become thought leaders of their niche markets, reducing marketing costs and making it easy to find job.

Google Image Search beats Facebook, Amazon, Bing and Yahoo’s regular searches combined. Learn how to optimize SEO for Google images for your personal or corporate brand.

Do you have a well-defined target audience that isn’t too broad? Here are the reasons why you need to narrow your audience and save costs through niche marketing.