Top 3 tips for foreign brands entering the Chinese market in 2022
Foreign brands need to pay attention to these three elements of success: brand strategy, speed, and intellectual property.
How to Use Long Tail and Niche Marketing for Personal Branding
Taking advantage of the long tail, personal brands can become thought leaders of their niche markets, reducing marketing costs and making it easy to find job.
3 Things I Learned From the 6th Annual CBBC China Business Conference 2018
On 14th March 2018, Kaitlin Zhang attended the 6th Annual CBBC China Business Conference at the Queen Elizabeth II Centre in Westminster, London.
11 Questions You Must Ask Yourself Before Building Your Personal Brand
To build a personal brand you have to go through a refining process. You have to sift your characteristics and find the traits that make you special.