To build a personal brand you have to go through a refining process. You have to sift your characteristics and find the traits that make you special.

I learned that the key to an ultra successful event is to bring in the right people: guest speakers, sponsors and members of the press.

Have you ever attended a talk and was blown away by the speaker? Their radiating charisma just draws you in and makes you believe in their cause and see the way they envision the future.

Top tips from Super Logo Boy on how to create the perfect logo and visual identity for your personal brand. Learn how to tell your story with brand identity examples.

Video marketing is no longer limited to corporate branding for business owners or professional marketers. Learn how to create a profile video using these 7 easy steps.

What is the definition of brand equity and how does it relate to your personal brand. Learn how to measure your personal brand equity through examples.

Freelancers, consultants, solopreneurs and other independent workers are on the rise and they all need a personal website. The third step to Kaitlin Zhang’s 5 Steps To Build Your Personal Brand Online© is Platform, which is your personal website.

"Tell A Good Story About China Using Chinese Brands," this is the theme of the first Chinese Brands Day on May 10th, approved by the State Council.

One aspect of your personal identity in business is your profile photo. This is a guest blog post by Denise Quinlan, personal branding photographer, speaker and visiologist at Insightful Images.

Profile is about creating the best first impression using visuals such as your profile photo, profile video and your visual identity. We’ll focus specifically on the all-important profile photo and supplementary photos.

A personal mission statement is timeless.It illuminates a part of your identity for others, which allows them to respond and follow you.

This is a guest blog by Leah Gervais of Urban20Something. This is the story of how personal branding helped Leah land a job in a foreign country along with the 5 specific steps she took to build her brand.

I interviewed Neil Marshall, the Development Director of ChangeSchool. We talked about his Start-Up Program in London, the 4 most common mistakes entrepreneurs make and his recommended books and resources.

Your personal brand is what others say about you when you are not in the room. And in today’s world, it’s what the internet says about you when you are not in the room.

“Cold call email is still one of the most effective ways to present yourself to targeted audience.” (Lambourne 2017). How do you then use cold emails to find a mentor?

In a world of #fakenews, here’s some stone-cold reality: your blog post is not original, unique or game-changing. Nor is mine or anyone else’s post. Fear not. There is a workaround. Guest blogger Richard Etienne tells us how to promote your blog with guests, influencers and celebrities.

A candid interview with Kaitlin Zhang on what the day in the life of a personal branding consultant looks like.

Are you making this common MISTAKE when searching for your own name on Google? Learn why it's so important to conduct your searches in the private mode or incognito mode.

A powerful easily-repeated story can elevate a company or a person’s brand image in our mind. Read these examples from Steve Jobs and crowdfunding success FlowHive.

“Working on my company’s branding is more important than my personal brand." Are you falling for any of these top 5 myths about personal branding?