CLIENT: DOVETAIL GAMES

Launching UK's best simulation gaming technology into China

Dovetail Games creates digital hobbies in the form of simulation experiences for gamers around the globe, including Train Sim World, Train Simulator Classic, Catan and Fishing Sim World. Dovetail Games was named the Technology Business of the Year in the KEIBA Awards 2015 and Sunday Times Tech Track 100.

The client wanted to expand their brand in China and actively engage Chinese gamers (around 700 million as of 2022).

  • Brand and Market Research

  • Chinese Name and Logo

  • Chinese Website

  • Bilibili Official Account

  • Weibo Social Media Management

  • Content Marketing

  • KOL Influencer Marketing

  • Events Promotions

  • Press Relations

Original Logo

New Chinese logo

 
 

Website and WeChat

We launched the new speed-optimised, SEO-optimised Chinese website: dovetaillive.cn, as well as the Dovetail Games WeChat official account. Our Chinese content creation team publishes engaging blogs for the website and the WeChat account (2018 - 2022).

 
 

Bilibili Video Channel and Ads

Dovetail Games gained official verified status in 2023.

Product Launches

 

Oval Branding helped successfully launch multiple gaming products into the Chinese market including Train Sim World 4, Train Sim World 3, TS Classic, Bassmaster Fishing and Catan.

 
Train Sim World 4

Other Services:

Influencer Marketing
Weibo Ads & Marketing
Douyin Marketing
Content Writing
Brand Amassador Program

 
 

Value Delivered

Dovetail Games built long term relationships with Chinese KOL influencers on Weibo, video sites and forums. The new website and social media platforms created new ways for Chinese gamers to engage with the brand within the Chinese internet firewall.

Dovetail Games was 1 of 30 games featured in WeGame’s Game Night 2018. It was live on 15 live gaming platforms and attracted over 60 million viewers. The exposure raised the brand awareness of the Train Simulation product.

Dovetail Games exhibited at the CAFA Game Art Exhibition by the Central Academy of Fine Arts for one month in Beijing, attracting visitors and press from around the country.

 
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