CLIENT: MERCER STREET CAPITAL
New brand and website for New York investment firm
Mercer Street Capital is an independent strategic advisory and investment firm, with offices in New York and Hong Kong. Mercer Street Capital works closely with owners, chief executives and management teams on strategic, financial and business plans that often involve a transaction. The company’s expertise resides in M&A, “venture to growth” capital, and new growth platforms for entrepreneur-led and privately-held businesses.
The client needed a brand refresh to attract new clients and stand out in the competitive financial services industry in the USA and Asia. The previous flash-based website was outdated and they needed a new mobile-responsive website with a consistent visual identity.
Brand Positioning
Visual Identity
Website Design
Search Engine Optimization
Copywriting
Value Delivered
The result is a more competitive brand positioning with a consistent colour scheme. The new website is mobile-friendly and SEO-optimized, and it gives a professional free feel to the prestigious brand. The text content of the website is also completely re-edited to clearly communicate the core competencies of the firm.