CLIENT: N5CAPITAL
Building a global brand for top Chinese venture capital firm
N5Capital is a Beijing-based leading venture capital firm focusing on early-stage investments. Founded in 2013 by Mr. Will Jiang and Mr. Weiguo Zhao, it has three RMB funds and two USD funds, with total $700 million USD assets under management.
N5Capital wanted to expand their brand presence outside of China, in particular for the USA market. N5capital’s online presence and press coverage are sufficient for the Chinese market but it had few exposures for Western audiences. They wanted a new and modern bi-lingual website and to raise the personal profile of the founder through press, thought leadership and speaking opportunities. Our strategy focused on SEO, link-building, press coverage and elevating the personal brand of the founding partners.
Market Research
Branding and Marketing Strategy
Website Design
Search Engine Optimization
Personal Branding
Content Marketing
Social Media Marketing
Thought Leadership Copywriting
Public Relations
Translation and Localization
Website Design & Translation
The N5capital.com website was completely redesigned with a clean, modern design. The new bi-lingual website is mobile responsive, SEO-optimized, and speed optimized for viewers both inside and outside China and outside. All the written content of the old website was translated and updated for SEO and readability.
Executive Personal Branding
We helped core team members optimize their biography, LinkedIn profiles and other social media profiles and consulted on photo and video shoots and promotions. We focused on the personal brand of founding partner Mr. Will Jiang and established him as one of the top venture capitalists in China and an expert in technology, entrepreneurship and investing in China. Our efforts secured multiple press interviews as well as a speaker initiation at the 2018 SuperReturns China, China’s top PE and VC conference.
Press Release Writing and Distribution
Our professional copywriters wrote two press releases, which was were distributed to major US media outlets and our exclusive database of financial journalists. Both press releases were picked up by over 200 news outlets and included on Google, Yahoo and Bing.
Value Delivered
The results are a redesigned modern website, significant search engine presence, multiple press coverages that elevated the company in the eyes of the investors. This facilitated two additional rounds of funding.