Event: How to Conduct Secondary Market Research

On 12 March 2019, branding expert Kaitlin Zhang spoke to 20 students at London South Bank University on how to conduct secondary market research. In this interactive workshop, Kaitlin explained what secondary market research is and why it’s important to building a business and raising capital.  

Branding expert Kaitlin Zhang speaking at the London South Bank University

Following Kaitlin’s talk, the LSBU library teamdemonstrated how to conduct secondary market research using LSBU’s librarynetwork among other market research skills.

Finally, the students got the chance to discuss their research projects 1 to 1 with Kaitlin.

The workshop was organised by the Student Enterprise Centre.

Want Kaitlin to speak at your next event? Please contact us.  

Linie Karanu

Linie Karanu is the project manager at Oval Branding, a cross-border branding agency specializing in tech, financial services and government. Contact us today to build your brand.

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