How to Build a Brand your Customers will Love: Branding Workshop at London South Bank University

On 28th November 2018, Oval Branding’s marketing manager Flora Ma and CEO Kaitlin Zhang ran a branding workshop for students called ‘How to Build a Brand your Customers will Love’. The event was held at the London South Bank University in partnership with the LSBU Student Enterprise team.

Flora Ma is the marketing manager at Oval Branding, with experience working in finance, retail, and mobile technology industry. She has worked in both Beijing and London, with a wealth of experience building brands in China and the UK. At Oval, Flora is responsible for helping UK businesses manage their marketing strategy and execution in the Chinese market.

During the two-hour interactive workshop, the students learned the fundamentals of branding with case studies and group exercises.

At the event, participants learned:

• The fundamentals of branding,

• How to raise your brand awareness,

• How to cut through the noise,

• What you must do to differentiate from your competitors,

• Mistakes to avoid when using social media to build your brand,

• Key steps to build a successful brand,

• How to communicate with customers.

Interested in hiring us as speakers for your next event? Please contact us.

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