Top 3 tips for foreign brands entering the Chinese market in 2022
Foreign brands need to pay attention to these three elements of success: brand strategy, speed, and intellectual property.
The Importance of Personal Branding for Women
For International Women's Day 2021, we speak to a phenomenon woman and a friend of Oval’s, Karen Gamba, about the importance of personal branding for women.
Press Release: Chinese City Branding Survey of UK Business Shows Shenzhen Pulling Ahead Of Other Chinese Cities
Study by cross-border B2B branding agency Oval Branding shows Shenzhen brand achieving wide international recognition while other developing areas struggle to cut through.
China Britain Business Council Member Event: The Protection of Brands and the Impact of China’s E-Commerce Regulations
Kaitlin Zhang CEO of Oval Branding speaks to CBBC Members at The Protection of Brands and the Impact of China’s E-Commerce Regulations event.
How to Build a Brand your Customers will Love: Branding Workshop at London South Bank University
Oval Branding’s Flora Ma and Kaitlin Zhang spoke at the London South Bank University on ‘How to Build a Brand your Customers will Love’.
Press Release: Oval Branding Launches to Focus on China-UK-US Cross-Border Market
Kaitlin Zhang launches Oval Branding, a cross-border B2B branding agency that works with leaders in financial services, tech, and government.