Foreign brands need to pay attention to these three elements of success: brand strategy, speed, and intellectual property.

Kaitlin Zhang, CEO of Oval Branding explains the difference between building your personal brand in the UK and China.

For Chinese businesses looking into expanding outside China, we recommend focusing on improving their online reputation as a first step to reaching a global audience.

Kaitlin Zhang is the guest speaker at the legendary Hipsters Hackers & Hustlers (HHH) monthly #SpeedPitch event, where attendees get 30 seconds to pitch their business, ideas and talents. It is London’s original and definitely the best co-founder dating and speed pitching event.