Kaitlin Zhang launches Oval Branding, a cross-border B2B branding agency that works with leaders in financial services, tech, and government.

It’s been two years since I founded Oval Branding, and now we are excited to launch our new website and a new corporate vision to empower people.

For Chinese businesses looking into expanding outside China, we recommend focusing on improving their online reputation as a first step to reaching a global audience.

New year new you! Make personal branding your new year's resolution. It's time to build and strengthen your brand online.