Oval Branding Rebrands as Top Chinese Digital Marketing Agency in Tech & Finance — CEO Letter
Dear Friends of Oval Branding,
“Pivoting is about choosing a new direction for our journey and moving bravely forward.”
Last week, I had an epiphany when I was reading a book call “Essentialism: The Disciplined Pursuit of Less” by Greg Mckeown. In the book, Greg talked about how only “if we feel totally and utter conviction to do something, then we say yes”. I immediately knew I wanted to be an essentialist: someone who edits, subtracts and focuses. And I wanted to use this new idea for my company as well.
Oval Branding 2018 Website Rebrand Screenshot
It’s been two years since I founded Oval Branding, and now we are excited to launch our new website and a new corporate vision to empower people.
Here are our new areas of focus:
We will be focusing on building brands for cross-border businesses between China and the West (mainly focusing on the USA, Canada and the UK). This leverages my unique cultural background and professional experience having worked in all these places. We have also expanded the team to include members from all these countries to deliver the best service to our clients. Read our latest blog: Who Uses WeChat and Why is WeChat so Popular in China?
We will be focusing on the tech and financial services sectors. We can help UK tech businesses enter into the Chinese market or help Chinese venture capital firms establish their brands outside of China. Through branding and marketing, we want to bring the best ideas to the world.
We will be focusing on corporate branding and continue to use our expertise in personal branding as a differentiator to help company founders, CEO and executives with their online presence and reputation management. We’ll continue to offer the 7 Days Free Personal Branding Email Course here.
In order to dedicate all our energy to our new vision, we will be eliminating the personal branding Facebook group and streamline social media to focus on LinkedIn and WeChat.
As we move towards 2019, my sincere hope is that we will all take the time to determine what the essentials are. Let us lead less but better lives.
Thank you kindly.
Kaitlin Zhang
CEO, Oval Branding
October 2018, London
