Starting a business is hard.  But it's even more difficult to figure out who your business is actually for.  Finding your core audience is absolutely critical to your long-term success.  In this episode learn how to discover who your core audience is.

In this week’s episode, learn how to develop a key message for your brand.  A key message that is simple and easy to describe. Then, discover the benefits of improving your reputation and how personal branding can help bring clarity to your career. 

Branding expert Kaitlin Zhang speaks on how to manage your global brand and reputation for Asian GPs in Hong Kong during AVCJ week.

Kaitlin Zhang, CEO of Oval Branding explains the difference between building your personal brand in the UK and China.

It’s been two years since I founded Oval Branding, and now we are excited to launch our new website and a new corporate vision to empower people.

This is a guest blog by Leah Gervais of Urban20Something. This is the story of how personal branding helped Leah land a job in a foreign country along with the 5 specific steps she took to build her brand.

Personal branding has been steadily gaining popularity in the last few years. It has become increasing important for anyone who wants to differentiate themselves from the competition.