For Chinese businesses looking into expanding outside China, we recommend focusing on improving their online reputation as a first step to reaching a global audience.

Taking advantage of the long tail, personal brands can become thought leaders of their niche markets, reducing marketing costs and making it easy to find job.

Personal branding expert Kaitlin Zhang spoke at the Hult International Business School London to university students about the 5 Steps To Build Your Personal Brand Online.

On 14th March 2018, Kaitlin Zhang attended the 6th Annual CBBC China Business Conference at the Queen Elizabeth II Centre in Westminster, London.

Announcing my free 7 days email course: for only 15 minutes a day, you can learn my 5 Steps To Build Your Personal Brand Online, the same techniques used with my entrepreneur and celebrity clients.

Google Image Search beats Facebook, Amazon, Bing and Yahoo’s regular searches combined. Learn how to optimize SEO for Google images for your personal or corporate brand.

Do you have a well-defined target audience that isn’t too broad? Here are the reasons why you need to narrow your audience and save costs through niche marketing.

Twitter doubles character limits to 280 characters. What is the best way for your brand or personal brand to utilize the #280characters? Learn from some of the best examples.

Ready to build your personal brand through blogging? Here are 5 compelling reasons to launch your blog on LinkedIn.

To build a personal brand you have to go through a refining process. You have to sift your characteristics and find the traits that make you special.

I learned that the key to an ultra successful event is to bring in the right people: guest speakers, sponsors and members of the press.

Kaitlin Zhang attended the exclusive East Meets West summer boat party, which took place on London’s landmark River Thames and departed from the iconic Tower Bridge.

Have you ever attended a talk and was blown away by the speaker? Their radiating charisma just draws you in and makes you believe in their cause and see the way they envision the future.

Top tips from Super Logo Boy on how to create the perfect logo and visual identity for your personal brand. Learn how to tell your story with brand identity examples.

Video marketing is no longer limited to corporate branding for business owners or professional marketers. Learn how to create a profile video using these 7 easy steps.

Kaitlin Zhang is the guest speaker at the legendary Hipsters Hackers & Hustlers (HHH) monthly #SpeedPitch event, where attendees get 30 seconds to pitch their business, ideas and talents. It is London’s original and definitely the best co-founder dating and speed pitching event.

What is the definition of brand equity and how does it relate to your personal brand. Learn how to measure your personal brand equity through examples.

Freelancers, consultants, solopreneurs and other independent workers are on the rise and they all need a personal website. The third step to Kaitlin Zhang’s 5 Steps To Build Your Personal Brand Online© is Platform, which is your personal website.

"Tell A Good Story About China Using Chinese Brands," this is the theme of the first Chinese Brands Day on May 10th, approved by the State Council.

One aspect of your personal identity in business is your profile photo. This is a guest blog post by Denise Quinlan, personal branding photographer, speaker and visiologist at Insightful Images.