How to use photos to build your brand
Your profile photo is such an important part of your online brand. In this episode, Kaitlin Zhang provides some great photo tips!
How to identify your key message
In this week’s episode, learn how to develop a key message for your brand. A key message that is simple and easy to describe. Then, discover the benefits of improving your reputation and how personal branding can help bring clarity to your career.
How to find the right name for your personal brand
Finding the right name for your brand can be really hard. Coming up with something that you are happy with is hard enough. But making sure it's the right name is even harder. Learn some quick tips about how to choose the perfect name for your brand.
Kaitlin Zhang's Interview with Digital Business Women eMagazine
In December 2018, I was interviewed by Digital Business Women eMagazine about my work and career. I also shared the business challenges I have had along the way, how I overcame the challenges and how I balance my life.
Why Your Brand Needs a Narrow Target Audience and Niche Marketing
Do you have a well-defined target audience that isn’t too broad? Here are the reasons why you need to narrow your audience and save costs through niche marketing.
How to Utilize Twitter’s 280 Characters to Build Your Brand #280characters
Twitter doubles character limits to 280 characters. What is the best way for your brand or personal brand to utilize the #280characters? Learn from some of the best examples.
4 Tips To Promoting Your Personal Brand Through Events
Have you ever attended a talk and was blown away by the speaker? Their radiating charisma just draws you in and makes you believe in their cause and see the way they envision the future.
China Celebrates First "Chinese Brands Day" on May 10
"Tell A Good Story About China Using Chinese Brands," this is the theme of the first Chinese Brands Day on May 10th, approved by the State Council.
What Does a Personal Branding Consultant Do?
A candid interview with Kaitlin Zhang on what the day in the life of a personal branding consultant looks like.