How to find the right name for your personal brand

Finding the right name for your brand can be really hard.  Coming up with something that you are happy with is hard enough. But making sure it's the right name is even harder.  Learn some quick tips about how to choose the perfect name for your brand. 


Main Takeaways

  1. Most people use their first and last name to build their brand but that’s not the only option.

  2. If you share a name with a famous person, consider using a variation of your name or use a pseudonym.

  3. Think of this name you choose for your personal brand as a long-term brand name.


Actionable next step

Google your personal brand name and see if you need to make any adjustments.


Timestamps 

0:15: What if my name is hard to spell?

3:54: How to check if your name is already in use

6:19: Why naming your child is so important

6:58: The main takeaways from today’s episode


Resources

The pros and cons of naming a company after yourself

 

Listen to more episodes:


Kaitlin Zhang

Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency specialising in tech, financial services and government. Kaitlin is Chinese Canadian living in London with international work experience in Vancouver, Shanghai and San Francisco. Kaitlin also works as an award-winning speaker.

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