Starting a business is hard.  But it's even more difficult to figure out who your business is actually for.  Finding your core audience is absolutely critical to your long-term success.  In this episode learn how to discover who your core audience is.

In this week’s episode, learn how to develop a key message for your brand.  A key message that is simple and easy to describe. Then, discover the benefits of improving your reputation and how personal branding can help bring clarity to your career. 

Long before Kaitlin started her business she had become obsessed with branding.  Learn in this episode how she developed the vision for Oval Branding.  And discover how those lessons can be applied to your brand!

Developing your brand's mission is critical to your future success.  But words like mission and vision can be intimidating.  In this episode, you will learn how to develop a mission statement that is clear and simple.

Finding the right name for your brand can be really hard.  Coming up with something that you are happy with is hard enough. But making sure it's the right name is even harder.  Learn some quick tips about how to choose the perfect name for your brand.

Join the conversation with Kaitlin Zhang and Dannielle Bardowell, as they discuss the importance of a great profile picture.