How to use photos to build your brand
Your profile photo is such an important part of your online brand. In this episode, Kaitlin Zhang provides some great photo tips!
How to identify your core audience
Starting a business is hard. But it's even more difficult to figure out who your business is actually for. Finding your core audience is absolutely critical to your long-term success. In this episode learn how to discover who your core audience is.
How to identify your key message
In this week’s episode, learn how to develop a key message for your brand. A key message that is simple and easy to describe. Then, discover the benefits of improving your reputation and how personal branding can help bring clarity to your career.
My Journey with Personal Branding — Kaitlin Zhang
Long before Kaitlin started her business she had become obsessed with branding. Learn in this episode how she developed the vision for Oval Branding. And discover how those lessons can be applied to your brand!
What is your personal brand’s mission and vision?
Developing your brand's mission is critical to your future success. But words like mission and vision can be intimidating. In this episode, you will learn how to develop a mission statement that is clear and simple.
How to find the right name for your personal brand
Finding the right name for your brand can be really hard. Coming up with something that you are happy with is hard enough. But making sure it's the right name is even harder. Learn some quick tips about how to choose the perfect name for your brand.
The importance of a great profile picture
Join the conversation with Kaitlin Zhang and Dannielle Bardowell, as they discuss the importance of a great profile picture.
Why does personal branding online matter?
In this episode of the Personal Branding Success in 10 Minutes podcast, Kaitlin Zhang and Dannielle Bardowell explore the benefits of having an online reputation and how personal branding can help bring clarity to your career.
Kaitlin Zhang Personal Branding Workshop for the Financial Times Women in Business Asia Forum
Kaitlin Zhang hosted an online workshop titled "Building Your Personal Brand For Success" for the Financial Times Women in Business Asia Forum.
Tips for Building Your Personal Brand in the Post-Pandemic World
As opportunities to network face to face decreases with remote working, it is even more crucial to build your personal brand online.
The Importance of Personal Branding for Women
For International Women's Day 2021, we speak to a phenomenon woman and a friend of Oval’s, Karen Gamba, about the importance of personal branding for women.
Press Release: Chinese City Branding Survey of UK Business Shows Shenzhen Pulling Ahead Of Other Chinese Cities
Study by cross-border B2B branding agency Oval Branding shows Shenzhen brand achieving wide international recognition while other developing areas struggle to cut through.
China Britain Business Council Member Event: The Protection of Brands and the Impact of China’s E-Commerce Regulations
Kaitlin Zhang CEO of Oval Branding speaks to CBBC Members at The Protection of Brands and the Impact of China’s E-Commerce Regulations event.
How to Build a Brand your Customers will Love: Branding Workshop at London South Bank University
Oval Branding’s Flora Ma and Kaitlin Zhang spoke at the London South Bank University on ‘How to Build a Brand your Customers will Love’.
Hong Kong Seminar: How to Manage Your Global Brand and Reputation for Asian GPs
Branding expert Kaitlin Zhang speaks on how to manage your global brand and reputation for Asian GPs in Hong Kong during AVCJ week.
Press Release: Oval Branding Launches to Focus on China-UK-US Cross-Border Market
Kaitlin Zhang launches Oval Branding, a cross-border B2B branding agency that works with leaders in financial services, tech, and government.
Is Bigtech Joining the Fight? Kaitlin Zhang Speaks at InterAxS Fintech Digital Payments Seminar
Kaitlin Zhang, CEO of Oval Branding, speaks at the InterAxS FinTech Digital Payments Seminar in London.
How to Improve Your Video SEO and Rank Higher on Google Video
Video is a driving force in digital marketing today, and we’re quickly approaching a point where it’s just as essential as having a website and social media presence. It can play a significant role in your SEO efforts in two distinct ways.
Event: Women in Finance: Personal Branding Workshop New York
Kaitlin Zhang delivering a roundtable strategic session at a personal branding workshop in New York.
Kaitlin Zhang Attends the AAAIM Annual Conference in New York
Kaitlin Zhang attends the Association of Asian American Investment Managers (AAAIM) annual conference 2019 in New York.