China’s outward focus is creating opportunities for brands on both sides of the Great Wall. Kaitlin Zhang writes about China's marketing environment in 2019 for the Catalyst Magazine by the Chartered Institute of Marketing.

Kaitlin Zhang’s interview by China Global TV Network about the global growth of Chinese brands.

Branding expert Kaitlin Zhang speaks on the China investment panel at the TLA Investor Showcase 2.0.

Branding expert Kaitlin Zhang shares tips on getting a job in the tech industry.

Oval Branding needs your help with the Chinese City Branding Survey to help us understand how Chinese cities can raise their international brand awareness among British business people.

On 15 March 2019, branding consultant Kaitlin Zhang hosted a workshop titled ‘Maximising Personal Impact Online’ for UK civil servants.

To celebrate International Women’s Day this year, we have compile a list of the best advice for women to build their personal brands:

Kaitlin Zhang, CEO of Oval Branding explains the difference between building your personal brand in the UK and China.

Kaitlin Zhang, CEO of Oval Branding and CMO of China Heritage explains how UKtechnology firms can reach out to Chinese investors.

Branding expert Kaitlin Zhang gives a keynote speech on ‘How UK Technology SMEs can Establish Their Brands in China’ at the China Britain Trade Expo 2019 in London.

Trademarks in China are filled under each class. Classes 1 - 34 are for goods. Classes 35 - 45 are for services. You should apply for the trademark in every class that you want to protect your brand in.

In December 2018, I was interviewed by Digital Business Women eMagazine about my work and career. I also shared the business challenges I have had along the way, how I overcame the challenges and how I balance my life.

Addressing the Gap - how one woman created a bridge between advertising agencies and the most exciting digital technologies on the planet.

Kaitlin Zhang was interviewed on CNBC for the East Tech West London Roadshow, hosted in partnership with the Nanshan municipal government.

It’s been two years since I founded Oval Branding, and now we are excited to launch our new website and a new corporate vision to empower people.

WeChat isn’t only a messaging platform, but a social powerhouse that connects not only friends and family, but also businesses to consumers.

Kaitlin Zhang attends the World Chinese Economic Summit 2018 at the House of Lords, Palace of Westminster.

Kaitlin Zhang speaking at the London FinTech Investment Conference 2018 hosted by the City Business Library.